The advertising in toothpaste commercials has been as constant as the expression on Arjun Rampal’s face throughout Rock On. *Dude, you are the lead guitarist of Magik, not a Harmonium player in someone’s Maiyat. Show some passion man.*
Every brand has that one ‘totally believable’ claim that 9 out of 10 dentists recommend their toothpaste. And we are literally biting the dust with this claim.
Recently, a loyal consumer of one such brand, Dattuu Tutela was having an ice-cream and experienced “Janjanaahat” in his teeth. At first, he thought it was sensitivity but later on came to know that it’s much worse. His statement to the doctor was,
“Mai 10 saal se Guthka chabaa raha hun. Aaj tak kuch nahi hua. Ye Vanilla ice-cream khaate hi muje root canal treatment karana padaa.”
Dattuu was a loyal customer of a toothpaste brand and is now seeking help of those 9 dentists that recommended the toothpaste.
Dattuu’s family has filed a suit against the toothpaste brand and people are now questioning the dentists and the brands on various forums. A protest was also held at Jantar Mantar to support Dattuu. The chant was pretty obvious as seen in the picture.
An open letter was also posted on the Facebook page “Dentistry rockzzz” and people are now demanding answers on social forums. #why9outof10 was trending on Twitter for two days.
Owing to the pressure, the marketing head of one of India’s famous toothpaste brand “Open-up” has finally opened up with a statement to explain the situation.
“The reason for all ads to say that 9 out of 10 dentists recommend this toothpaste is plain and simple. It is because the 10th one is actually a dentist who is busy working and stays away from this crap.”
His statement has given hopes to many such Dattuus and has finally answered one of the biggest myths of advertising.
Also, we are pretty sure the next time you see a dentist in a commercial, you will react this way.
Disclaimer: The facts mentioned in the above article are totally made up. Thank you so much for being patient and going through the entire article. Have a crazy weekend. Cheers!