Disney has entered the mobile messaging market as it has announced its own chat application called Disney Mix. The app is targeted at kids, pre-teens and their families with a goal to provide a safer alternative as it is built around the needs of kids in mind. According to Display, apart from chatting, the app allows you to play games, make memes, share stickers and more.
The company seems to be quite confident as it says that they have over a decade of experience when it comes to building online communities for children. To create the Disney Mix app, it has taken feedback from its own properties including Club Penguin, Marvel Kids and others.
The app also adheres to the U.S. Children’s Online Privacy Protection Act (COPPA), which restricts how companies operating services directed to children are allowed to collect and use personal information. When a users signs up for the app, they asked to agree to a series of community rules and suggests them to not give out personal information to people you don’t know, and to avoid using foul language and bullying. The app will also be moderated where Disney can temporarily and permanently ban users from Disney Mix for breaking any of the rules.
Users will get an option to set up a personalized avatar by selecting the hairstyle, facial features, accessories and more. They can also add Disney accounts to their friends list, like Disney Channel, Disney XD and Disney Movies. These accounts will then message them with new photos, videos and other news.The messaging app is rated for groups of 4 years and above, but will probably attract more pre-teens. The app is currently available on iOS and Android.